Effective training programs includes group role-playing. Employees should take turns pretending to be salespeople and customers to practice various sales tactics.
Source: Boundless. “Training Programs.” Boundless Marketing. Boundless, 20 Sep. 2016. Retrieved 26 Oct. 2016 from https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/personal-selling-and-sales-promotion-14/promotion-methods-in-trade-sales-97/training-programs-479-885/