While personal transformation may be the primary focus of most humanistic psychologists, many now investigate pressing social, cultural, and gender issues.[40] Even the earliest writers who were associated with and inspired by psychological humanism[3] explored topics as diverse as the political nature of “normal” and everyday experience (R. D. Laing), the disintegration of the capacity to love in modern consumerist society (Erich Fromm),[41] the growing technological dominance over human life (Medard Boss), and the question of evil (Rollo May and Carl Rogers).