Find the appropriate tone. Sometime when we argue,it's easy to get carried away. Remember that your goal is to persuade and perhaps change your readers. not alienate theme. Instead of laying on insults or sarcasm. present your ideas in a moderate let-us-reason-together spirit. Such a tone will persuade your readers that you are sincere in your attempts to argue as truthfully and fairly as possible. If your readers do not respect you as a reasonable person, they certainly won't be swayed to your side of an issue.Don't preach or pontificate either; no one likes-or respects-a writer with a superior attitude. Write in your natural "voice":don't adopt a pseudo-intellectual tone. In short, to argue effectively you should sound logical, sincere, and informed. (For additional comments on tone, review pages 148-150.)