I have focused quite a bit on the alignment of sales with operations; that is where the opportunity is. But other areas you should think about are product engineering, information technology, human resources, and purchasing/sup- ply chain management. There are opportunities in outsourcing and in devel- oping the make/buy decision support system. In product engineering, how much design thought is given to ensure the constraint is not affected (or that effects are minimized)? Information technology has been focused on auto- mating the scheduling and order fulfillment processes. Very little has been done in the area of decision support.