Among international tourists visiting Japan, ASEAN market grows the fastest. 60 percents of ASEAN population are Muslim. Therefore, Japanese Tourism businesses has to adapt their service process and tourism products according to their preferences. From the given information, how has Japanese tourism businesses used insight about tourists for their tourism marketing
To up-sell tourism products
To cross-sell tourism products
To design product features according to the targeted segments' behavior and preferences
To communicate the right message according to the segments' decision criteria
Immediate Gratification