A recent approach that holds promise for more effective sharing of tacit knowledge is the use of social media, including corporate social networking and other social technology tools such as blogs and wikis.45 A blog is a running web log that allows an individual to post opinions and ideas about work projects and processes. The simplicity and informality of blogs make them an easy and comfortable medium for people to communicate and share ideas. In addition, the microblogging service Twitter is increasingly being used by companies as a fast way to solve problems. People can send a question and quickly get responses from all over the organization or from outsiders. A wiki is similar to a blog and uses software to create a website that allows people to create, share, and edit content through a browser-based interface. Rather than simply sharing opinions and ideas as with a blog, wikis are free-form, allowing people to edit what they find on the site and add content. At Rosen Law, a Raleigh, North Carolina-based law firm, managers moved all contracts, court orders, case files, and other documents to a secure wiki. If people see a better way to organize information, they go ahead and do it. Lawyers and paralegals, for instance, have different needs, so the two groups edited one another’s entries until both were happy with certain categorizations.47 Another benefit besides enhanced coordination is that search engines can mine company blogs and wikis to help people identify who has expertise in a specific area or knowledge that could be useful to a particular project.