Regional priorities Owning the market meant that an RVP had the freedom to set regional priorities. An RVP explained: "The company may have set certain goals, but RVPs differ in how we use that information to drive our business. We have the discretion to pick which issues to work on and where to focus." For example, an RVP might already have achieved a significant level of customer service in his region and might therefore choose to focus on copy center sales. In a new region, by contrast, an RVP might choose to focus on growth and building his team.