Burger King’s vision statement is “to be the most profitable QSR business, through a strong franchise system and great people, serving the best burgers in the world.” This vision statement directs Burger King to achieve leadership in the global quick service restaurant (QSR) industry or fast food industry. The vision statement has the following main points regarding Burger King’s business:
Most profitable QSR business
Franchise system
Great people
Best burgers in the world