Downloading of the music is cheap as compared to buying the full albums. In this case, the fans are able only to download the music that they feel it satisfies their utility. In this case, the cheapness of downloading enables the fans to be in a position to view a wide range of collection of music of a specific artist or many artists according to the genre they uphold. Cheapness that has resulted in the due existence of downloading the music impacts the artist positively since they do not invest much in the production of CDs but rather capitalize on popularizing their music on the internet for more downloads and reaching their fans to access the music (Fisher, 2004).