The SME (small to medium enterprise) that I would like to start up is one involved in the fashion industry. In specific, to start with, I would focus on modern design, fashionable and customized men’s dress shirts. My target customers would be that individual who requires the latest in fashion without being overly concerned with cost.
This customer would also be find interest in choosing from various designs offered to create his customized look. Offering a wide selection of choices in designs for the collar to the cuff, as well as choosing the fabric from an offered selection. To achieve this, this client would need to be involved completely and would allow him to create and express his personal design.
The reason why I wish to start with shirts for men is that I enjoy designing different aspect of the shirt. Mixing colors and fabrics, and coming up with innovative designs, is fun for me. Later, I could expand the company to include other clothes.
I would strive to keep the company small by utilizing small garment factories to make the shirts rather than hire my own employees. I would begin by using an Internet based enterprise model.