In this study, ArtsMedia, abbreviated from Arts and Multimedia, is a creative project-based activity that
encourages students to create their own animation as a representation of a specific science concept through the
hands on process of script writing, storyboarding, model-making, and capturing digital images to finally produce an
animation, which forms as part of a presentation in front of peers and teachers. The sequence of the processes can be
simplified as Planning and scripting - Storyboarding - Model Designing - Photography - Animation - Presentation
with the combination of cognitive constructivism, social constructivism and multimedia. The most important
element of ArtsMedia is students are actively constructing their own knowledge through physical and social
interactions with the environment. To produce an animation for the presentation, students will be involved in a
meaning making process when they create a sequence of concept-based presentation with Claymation through a
group discussion. This is in line with the theory of cognitive development which claims that learners construct their
own knowledge through experience. On the other hand, the theory of social constructivist emphasises the role of
language in meaning construction and assumes that high-order thinking such as problem solving, critical thinking,
creative thinking and reflective use of knowledge are accomplished through conversations. Both theories agree that
learning is the internalization of new experience using or mediated by the knowledge constructs previously
established. Similarly the ArtsMedia activity, which has six continuous phases with six different activities, is
designed to enhance the learning experience and engagement of students in science learning with the construction of
a new experience. Every phase incorporates different learning activities that enable the active participation of
students to collaborate in a creative project-based environment. The ArtsMedia activity enable students to learn and
play simultaneously; students do not realise they are actually learning a science concept since the creative project is
such an enjoyable activity to do.
The conceptual framework of ArtsMedia can be simplified in the following illustration (Figure 1).