Subject Information
The participants were recruited from six academic disciplines in two large private universities. Forty-eight (60%) were male, and thirty-two (40%) were female undergraduate students. The participants’ average age was 23.6, and they had averaged 2.5 offline collaborative shopping trips with a paired partner in the past year. A one-way analysis of variance (ANOVA) further revealed no significant differences between the conditions in terms of age, number of years at the university, and the number of offline collaborative shopping trips with a paired shopping partner. In addition, none of the participants had ever purchased apparel together in a collaborative online shopping situation.