Hypothesis 3a: The relationship between impressionrelevant involvement and mobile technology purchase behavior is stronger for millennials with a high level of innovativeness in the domain of mobile technology than for millennials with a low level of innovativeness in the domain of mobile technology.
Hypothesis 3b: The relationship between outcomerelevant involvement and mobile technology purchase behavior is stronger for millennials with a high level of innovativeness in the domain of mobile technology than for millennials with a low level of innovativeness in the domain of mobile technology.
Hypothesis 4a: The relationship between impressionrelevant involvement and mobile technology usage
behavior is stronger for millennials with a high level of innovativeness in the domain of mobile technology than for millennials with a low level of innovativeness in the domain of mobile technology.
Hypothesis 4b: The relationship between outcomerelevant involvement and mobile technology usage
behavior is stronger for millennials with a high level of innovativeness in the domain of mobile technology than for millennials with a low level of innovativeness in the domain of mobile technology