Decide
5. Does Macy’s Backstage Pass Program really add value to the customer or is it just a
gimmick with short-term benefits?
Debate
6. Traditional retailers spend a considerable amount of money to maintain an inventory
of products and provide sales people to service in-store customers. Is it unethical for
customers to “showroom” these retailers, taking advantage of their services but then
ultimately purchasing the product online from a retailer that doesn’t provide these
services?