1. With just one customer in Japan, should Kenny and Betty be handling
all aspects of this relationship? What logistics functions might make
sense to outsource? Which should they consider keeping in house?
2. If they decided to outsource the entire relationship, would an export
management company or an export trading company make more sense?
Why?
3. What transportation modes should be considered for this product? What
kinds of transportation intermediaries might be useful?
4, Are there roles for specialized logistics intermediaries? List some func-
tions that might be handled by specialists
5, Assume that Betty‘s Brownies are a smash success in the Japanese mar-
ket, and the Gurnee plant begins to receive inquiries from Japanese food
retailers and manufacturers. Given the possibility of expansion, revisit
your decision on hiring an export management company or an export
trading company.
6. Assume the business in Japan grows to a point Where it makes good
sense to prepare the raw brownie dough in the Gumeet Illinois plant,
but to then cold-transport it to Osaka for baking and packaging. Revisit
your decision regarding specialized logistics intermediaries. List some
functions that might be handled by specialists.