Whatʼs so interesting about Pinterest? Itʼs a new social network full of visual stimulation. And
itʼs teeming with creative marketing potential. But why get your brand involved with another
social network? Well for starters, it works a little differently than Facebook or Twitter.
Pinterest has been growing fast with 3.3 million users by December 2011. How can you
leverage the site for your own content marketing? What kind of content does well on Pinterest?
We created this guide to answer these questions and give you some ideas for using Pinterest
in your own content marketing plan. At the end of this guide, youʼll find a link to a video we
created that shows how three real businesses use Pinterest themselves.