Central World was the setting for a launching event to introduce Ichitan 100% Organic Green Tea, made of 100% organic green tea leaves. The event promoted by none other than Tan Passakornnatee, CEO of Mai Tan Co. Ltd., launched the ‘Once Upon a T Time’ marketing campaign featuring the three new flavors - original, mixed honey-lemon, and chrysanthemum which will be available at a price of 16 baht per bottle, aims to tap into those consumers willing to make more health conscious choices.