The brand purchase patterns in different product
categories and across the four cities are provided
in Tables 2 and 3. First, the rates of product
purchase or ownership reflect the stage of economic
development across the four cities. For
the traditional product categories such as detergent,
beer, televisions, and refrigerators, the purchase
rates are very high among these urban residents,
ranging from 50% to 90%. These products
are either fast moving consumer goods or popular
household appliances. In other product categories
that have emerged more recently, such
as cosmetic, microwave ovens, and personal
computers, the overall purchase or ownership