What are their needs and priorities? What is a meaningful value proposition and brand promise?
How can quality product/service be provided cost effectively?
Are outside conditions right for the company's product/service?
What is the most convenient way to bring the product/service to the market?
How can the product/service be best delivered to fulfill the brand promise?
What are the best ways to inform the market about the products/services?
How will measure if the market is satisfied?
What can the company do make things even better?
to How can the company be the customer's first choice?
To be effective, a marketing plan identifies options, prioritizes resources and selects the best opportunities. It serves as the foundation for the activities that create and nurture a promise of value to the customer.
Properly created, the marketing plan is a living document: it is anchored to the overall business goals and focuses on customer value, growth and profitability.