The objectives of this study are mainly to 1) Study Pai
travel image presentation through travel media guide 2) Study
Pai travel image perception of Thai and international tourists
through travel media guide and 3) present travel image through
travel media guide. This research uses Mixed method by using
questionnaire to interview Thai tourists and International tourists
and analyzing information gathering from documentary research.
The study found that Pai, Mae Hong Son is one of the tourists
attraction places. There are 8 characteristics of Pai Travel
Image that attract the tourist showing through the travel media
guide : 1) Beautiful landscape and scenery 2) Cold weather and
able to travel all season 3) Cultural diversity and variety lifestyles
(folks) 4) Having natural and historical sceneries 5) Varieties of
traveling activities 6) Unique design of shops , accommodations
and restaurants 7) Unique local food and 8) Friendly local people
. Pai travel image through travel media guide is very important
for tourists expectation, so the media should present the travel
image that correspond to the reality of Pai in order to impress
the tourists.