Collectivistic cultures emphasize the needs and goals of the group as a whole over the needs and wishes of each individual.
Social rules focus on promoting selflessness and putting the community needs ahead of individual needs
Working as a group and supporting others is essential
In a collectivistic cultures, people are considered "good" if they are generous, helpful, dependable, and attentive to the needs of others. This contrasts with individualistic cultures which often place a greater emphasis on characteristics such as assertiveness and independence.