The economy
will snowball, increasing by five
times the total amount invested
directly in event-related activities
and impacting various industries.
In addition to the R$ 22.46 billion
spent by Brazil on the World Cup to
ensure an adequate infrastructure
and organization (see box on this
page), the tournament will bring an
additional R$112.79 billion to the
Brazilian economy, with indirect
and induced effects being produced
thereafter. In total, an additional
R$ 142.39 billion will flow in
the country from 2010 to 2014,
generating 3.63 million jobs/year
and R$ 63.48 billion of income for
the population, which will inevitably
impact the domestic consumer
market, as shown in the table on