The entrepreneur with a product-market link that constrains him or her to this field will be operating in the most competitive and vulnerable of markets. The perception of the product is that it serves a pure utilitarian function and in this context is to be obtained at the lowest possible price. In economic terms, this realm is the closest the market has to offer in the way of a “pure competition” system. It is also representative of the decline stage of the product life cycle, the territory in the adoption of innovation curve where the laggards are now purchasing the product.