In restaurants the management gives importance to the food quality but they neglect the impact that front line staffs would cause in their services. They fail to realize that the front line staffs are the ones who would be in direct contact with the customers. Restaurants being a small business ignore to provide training to their staffs because of the cost and resources. One of the other reasons is that mostly services staff are the students who are looking for a part time job and that serving is not their future job but just something to earn living. So the management views them as a short term resources and do not give them the benefit or training. This also gives us the clear picture as to why the part time staffs are less committed to the firms, compromising service standards (Pratten, 2004).
The service sector should also standardize the service throughout the organization. Staffs become aware about their responsibility and act accordingly. But standardizing may create a mentality for the staff to not deliver the full potential. The staff may think that if the organization wants this much from me, why should I deliver more? So the service sector should motivate the staff and monitor customer satisfaction. They can monitor the customer satisfaction through surveys and complaint/suggestion system. Financial and non financial rewards motivate the staff to deliver the highest slandered of service (Langford, 2009).
The service sector should be very careful while recruiting the service employee and also standardize the service throughout the organization.