Industrial factors and IT adoption
The industry within which an organization operates may
be instrumental in determining the degree to which an
organization participates in B2B e-commerce [57]. King
et al. [40] argue that trend-setting companies (defined as
powerful domestic companies performing important functions that have influence) and multi-national corporations
(defined as cross-national companies that influence the
movement of technology where they operate) both have
influence on IT innovations. Industry pressures could
involve a dominant customer pressuring its suppliers to
implement relationship-specific IT investments such as
EDI, SCM, or CRM [22,56]. International companies
often insist that Asian suppliers use particular electronic
services or lose their business [47].