The questionnaire was designed with the data collection
method in mind. That is, it was purposefully designed to be suitable
for street intercept, face-to-face interviews. Throughout the
whole questionnaire, a 7-point scale was used to measure the
constructs of interest (1 = ‘Strongly Disagree’, 7= ‘Strongly
Agree’). We measured gender (online and offline) on a seven
point scale (1 = ‘Strongly Female’,7= ‘Strongly Male’) (Smiler
and Epstein, 2010; Avery, 2012). We used the Babin et al.
(1994) scale to measure hedonic shopping motivation online
(Reynolds et al., 2012). The product classification was based
on work by the world’s largest market research firm: Nielsen
(http://nz.nielsen.com).
R
The questionnaire was designed with the data collectionmethod in mind. That is, it was purposefully designed to be suitablefor street intercept, face-to-face interviews. Throughout thewhole questionnaire, a 7-point scale was used to measure theconstructs of interest (1 = ‘Strongly Disagree’, 7= ‘StronglyAgree’). We measured gender (online and offline) on a sevenpoint scale (1 = ‘Strongly Female’,7= ‘Strongly Male’) (Smilerand Epstein, 2010; Avery, 2012). We used the Babin et al.(1994) scale to measure hedonic shopping motivation online(Reynolds et al., 2012). The product classification was basedon work by the world’s largest market research firm: Nielsen(http://nz.nielsen.com).R
การแปล กรุณารอสักครู่..