As a final example of institutional-organization restructuring, Rao (2003)
combines social movement and institutional arguments to examine the "revolution"
occurring in French cuisine as a rebel breed of chefs introduced a new
culinary rhetoric, replacing classical with nouvelle cuisine. Rao argues that the
two cuisines represent different institutional logics-rules of cooking, types of
ingredients, bases for naming dishes-as well as contrasting identities for chefs
and waiters. The growing success of the new cuisine was systematically tracked
by charting changes over time in the menus of leading restaurants-a random