We are all Stakeholders – for better or for worseThe Internet enables people to choose to live their lives, not in isolation or within a closed local community, but connected to fellow humans throughout the entire globe independent of location. The Internet provides humanity with a tool, shrinking distance, increasing scope and speed of connectivity and allowing access to information every‐where at any time. It is a tool for good, enabling a “digital economy” as well as social interaction. However, it is also a tool that can be misused by criminals and people who wish us harm ‐ such as hate speech, bullying, abusive images, targeted misinformation shaping decisions not in the interest of many, fraud and mis‐selling. Some even say it is actually a threat to democracy through inappropriate and criminal use of social media and other online platforms. Regulation is about far more than market moderationPolicy makers and regulators (referred to in this paper as National Regulatory Authorities1 (NRAs)), responsible for the information and communication technologies (ICT), have played a significant role in getting people online, by creating the environment assisting the investment and growth of high‐speed connectivity, content, services, and ap‐plications and other building blocks of the Internet. This has resulted in the growth of competing Internet service providers (ISPs) and platforms and growth of the digital economy. NRAs are now, in some nations, responsible for regulating media as well as post and telecommunications – multi‐media or converged regulators. Under review now is the need to add responsibility for online safety, data protection, privacy and other related issues. NRAs are under pressure to coordinate efforts, through effective communications with consumers, other regulators and providers, to ensure increasingly stronger consumer online protection and when things go wrong, an effective redress process. National roles need to be shaped and informed by global contexts This discussion paper will examine consumer rights to protection, in particular complaint handling and redress, in a global digital economy and aims to assist NRAs in furthering their plans to improve the consumer’s overall expe‐rience. Although it will mention some of the new technology developments, such as block chain, the paper focuses on general procedures for consumer protection and redress which are technology neutral.