DHL: Big data in logistics
Page 7 of 9 Original Research
As one of the leading global parcel courier service companies, DHL, operating in a dynamic and fast-changing environment, strives to continuously innovate, in this way developing new strategies to remain competitive (DHL 2013a, 2013b). Not only is the company continuously scanning the horizon for megatrends in the global environment, as well as considering new emerging technologies, but these are them used to develop new services and business models. From a big data perspective they identified two major driving forces (DHL 2013b:1)