•Retailers use a variety of rules to locate specific SKUs within a category.
•Because consumers read from left to right, they will see the higher-priced national brand first and then see and possibly purchase the lower-priced, higher-margin private-label item on the right that looks similar to the national brand.
•Supermarkets typically display merchandise on four shelves, with the most profitable merchandise on the third shelf from the floor.
•The third shelf attracts the most attention because it is at eye level for adults.