In August 2007,
in cooperation with Sony pictures,
McDonald’s was offering one of ten different characters from the animated film Surf’s Up for each Happy Meal purchase.
Customers would also receive “scratch-and-win” coupons with assured prizes, and 12 lucky families would also get an opportunity to win an all-expenses-paid trip to Thailand.
In December 2008, the company launched a Happy Meal promotion based on the movie “Madagascar”.