This analysis adopted H. Chang Moon (Moon et al., 1998) “The generalizedDouble Diamond Model” to analyze the strategy of using Thai K-pop idols. Also, it isa collective analysis by in-depth-interview of Thai K-pop idol fans, non-Thai K-popfans, and people who do not like Thai K-pop idols to find answers to researchquestions (1) What are the strategies of K-pop entertainment companies using foreignidols to be success in the global market? (2) How the strategy of using foreign idolsmake fans satisfied?.