This is a screenshot from a relatively early version of the Group Lens Project, it's a news reader and the points that I want you to see are that, you know, at the top, you see a listing of articles and to the right of the title of the articles is a little bark chart. That says, this is how much the system think you're going to like this. So, for this particular user, it says, you're probably going to like the plum chutney, the baked potato soup and the swedish flat bread. But you're not going to like the minestroni or the mop sauce very much. And I don't know much about banana cream pie. Might not know, because nobody's rated it or read it yet. I might not know, because none of the people who've read it have tastes close enough to yours to be good predictors. And as I go through, and I'm reading this. In this case, this is a creme brulee recipe.