Small Potatoes is a family-operated seed business that has grown rapidly. Small Potatoes
specializes in supplying home gardeners with the finest seeds and gardening supplies. Until
now, the firm has done all its business by placing ads in gardening and health magazines, and
taking orders using a toll-free telephone number.
Now, the family has decided to establish a Web site and sell online, but there is some disagreement
about the best way to proceed. Some say it would be better to develop the site
on their own, and Betty Lou Jones, a recent computer science graduate, believes she can handle
the task. Others, including Sam Jones, Betty’s grandfather, feel it would be better to outsource
the site and focus on the business itself. Suppose the family asked for your opinion.
What would you say? What additional questions would you ask