The new design offers a more engaging portal into the social media site, and is a dramatic change from the previous screen which overlayed the login box over user-taken pictures. It could also encourage new potential users in swiftly locating the kind of accounts they'd like to follow once they're signed up.
Twitter's growth in terms of logged-in users has ground to a near-halt in recent months, and the social network is focusing on ways to make it easier for new and logged-out users to get to grips with it without having to spend time building a long list of people to follow.
The company recently divided users with its decision to replace the 'star' favouriting feature with a new heart design to indicate your approval for a particular tweet. Some complained they had used the star in the past to neutrally bookmark a message, and that the heart seemed to suggest a stronger sentiment, drawing comparisons with Instagram's system of using heart icons to indicate likes on an image.
Another recent new feature was the decision to introduce polls into tweets, allowing users to conduct quick straw polls on a subject of their choice.