So, what is the supply chain process or, more popularly, supply chain management?
Supply chain management (SCM) is a term that has emerged in recent years that captures the
essence of integrated logistics and even goes beyond it. Supply chain management emphasizes the
logistics interactions that take place among the functions of marketing, logistics, and production within
a firm and those interactions that take place between the legally separate firms within the product-flow
channel. Opportunities for cost or customer service improvement are achieved through co-ordination
and collaboration among the channel members where some essential supply chain activities may not
be under the direct control of the logistician