A typical hotel-casino complex contains a building that is near enough to the highway to be seen from the road across the parked cars, yet far enough back to accommodate driveways, turnarounds, and park¬ing. The parking in front is a token: It reassures the customer but does not obscure the building. It is prestige parking: The customer pays. The bulk of the parking, along the sides of the complex, allows direct access to the hotel yet stays visible from the highway. Parking is seldom at the back. The scales of movement and space of the highway relate to the