Companies are starting to utilize Web 2.0 tools to get feedback from customers. Companies are finding that these tools not only generate faster and cheaper results than traditional focus groups, bat also foster closer customer relationships.
Examples 1. Cookshack (and many other companies that operate online forums) invites Example customers to ask and answer questions about barbecue sauces, beef smokers, barbecue ovens, and techniques (forum.cookshack.com/ groupee )The community save money by freeing up customer service personnel who used to answer such questions by phone or e-mail. The community also fosters customer loyalty