Each of these steps reduces expenses, increases income and raises ROI. While these actions increase profits and ROI in the short run, they have some long-run negative consequences. Laying off more highly paid salespeople may hurt the division’s future sales. For example, it has been estimated that the average monthly cost of replacing a sales representative with five to eight years’ experience with a representative with less than one year of experience was $36,000 of lost sales. Low employee turnover has been linked to high customer satisfaction. Future sales could also be harmed by cutting back on advertising and using cheaper materials. By delaying promotions, employee morale would be affected, which could, in turn, lower productivity and future sales. Finally, reducing preventive maintenance will likely cut into the productive capability of the division by increasing downtime and decreasing the life of the productive equipment. While these actions raise current ROI, they lead to lower future ROI.