In our study, we adopt Litvin, Goldsmith, and Pan’s (2008, p. 461)
eWOM definition, which describes eWOM as “all informal communications directed at consumers through Internet-based technology related to the usage or characteristics of particular goods or services, or their sellers”.
In our study, we adopt Litvin, Goldsmith, and Pan’s (2008, p. 461)eWOM definition, which describes eWOM as “all informal communications directed at consumers through Internet-based technology related to the usage or characteristics of particular goods or services, or their sellers”.
การแปล กรุณารอสักครู่..
