However, some major challenges and lessons learned have been identified already: One of the challenges is Indonesia’s diversity. It is very difficult to develop a general Standard that is applicable to all contexts in Indonesia, because the vast diversity of communities with different levels of understanding, different economical status, different social structures, etc. Even if any characterization or grouping is applied, it is comparably difficult to develop different standards for each character.
Furthermore, the following important lessons were drawn
:The need for CBT Standard is understood and agreed by many scholars and facilitators; however the urgency of such standard is not always understood bythe community. Most communities involved in CBT in Indonesia earn their living from agriculture, farming, fishery, or any other rural livelihood. Tourism is
certainly a new domain for most of these communities; understood as simply as having non villagers around or getting extra cash in a short period. Maintaining a level of service and hospitality in order to meet tourist expectations would be the least of their priorities. Hence, changing the mindset of the
community may be the first challenge for developing CBT standard. Several CBT initiatives in Indonesia have reached the appropriate level of understanding, such as those described earlier. However, a process of developing CBT Standard sometimes neglects the consequences that the community should bear to implement it. They can be multifold: ranging from fund allocation (i.e. for capacity building), facility improvement, or organizational restructuring (i.e. payment mechanism).Most often, a standard is developed by experts or governments with very little consideration on the difficulties for the community to implement it. A process of developing a CBT standard should involve a series of consultations with the community (who will implement it), business (most often tour operators and/or tourists), and governments (who will acknowledge and endorse it), assisted by a technical expert; surveys and observations in order to understand the real situation and difficulties faced by each stakeholders. In some cases, it is suggested to better use the Standard as a stimulant to encourage communities to improve their services rather than using it as a benchmark for CBT. On a more practical level, it is advised to develop and apply the Standard first to tour products, as they more directly provide income for communities; thus second
to other sub-business (i.e. homestay, tour product, attraction management) and/or different related
profession (i.e. CBT tour guide, homestay owner). Local communities need an encouragement to
implement such standard. Assuming that the Standard improves the quality of tour products, then it will
increase community income. Develop a self assessment mechanism; a simple matrix designed to be used by the local community whenever they would like to assess to which extent their products fulfill the Standard.
Conclusion and Outlook
However, some major challenges and lessons learned have been identified already: One of the challenges is Indonesia’s diversity. It is very difficult to develop a general Standard that is applicable to all contexts in Indonesia, because the vast diversity of communities with different levels of understanding, different economical status, different social structures, etc. Even if any characterization or grouping is applied, it is comparably difficult to develop different standards for each character.
Furthermore, the following important lessons were drawn
:The need for CBT Standard is understood and agreed by many scholars and facilitators; however the urgency of such standard is not always understood bythe community. Most communities involved in CBT in Indonesia earn their living from agriculture, farming, fishery, or any other rural livelihood. Tourism is
certainly a new domain for most of these communities; understood as simply as having non villagers around or getting extra cash in a short period. Maintaining a level of service and hospitality in order to meet tourist expectations would be the least of their priorities. Hence, changing the mindset of the
community may be the first challenge for developing CBT standard. Several CBT initiatives in Indonesia have reached the appropriate level of understanding, such as those described earlier. However, a process of developing CBT Standard sometimes neglects the consequences that the community should bear to implement it. They can be multifold: ranging from fund allocation (i.e. for capacity building), facility improvement, or organizational restructuring (i.e. payment mechanism).Most often, a standard is developed by experts or governments with very little consideration on the difficulties for the community to implement it. A process of developing a CBT standard should involve a series of consultations with the community (who will implement it), business (most often tour operators and/or tourists), and governments (who will acknowledge and endorse it), assisted by a technical expert; surveys and observations in order to understand the real situation and difficulties faced by each stakeholders. In some cases, it is suggested to better use the Standard as a stimulant to encourage communities to improve their services rather than using it as a benchmark for CBT. On a more practical level, it is advised to develop and apply the Standard first to tour products, as they more directly provide income for communities; thus second
to other sub-business (i.e. homestay, tour product, attraction management) and/or different related
profession (i.e. CBT tour guide, homestay owner). Local communities need an encouragement to
implement such standard. Assuming that the Standard improves the quality of tour products, then it will
increase community income. Develop a self assessment mechanism; a simple matrix designed to be used by the local community whenever they would like to assess to which extent their products fulfill the Standard.
Conclusion and Outlook
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