s a simple definition, international marketing involves the firm in making one or more marketing mix decisions across national boundaries. As a complex definition, it involves the firm in establishing manufacturing/processing facilities around the world and coordinating marketing strategies across the globe. At one extreme there are some companies that choose international marketing simply by making a distribution agreement with a foreign firm who then takes responsibility for pricing, promotion, distribution and market development. At the other extreme there are massive global companies such as Toyota with an integrated network of manufacturing plants worldwide and who has hundreds of country markets. Thus, its most complex, international marketing becomes a process of managing on a global scale. These different stages/levels can be defined in the following terms