Since the demise of CityBikes in 2010, HKL is negotiating with JCDecaux Finland for a new bike share system to include 500 bikes and 34 stands in the downtown Helsinki, modeled after the Paris Velib program, with part of the program costs to be paid by commercial businesses in exchange for 45 double-sided advertisement boards inside the city centre.[8] A competition of branding and name of the system took place in early 2012