The objective of thisresearch was to study and acknowledge the operational results of the ThasudSubDistrict
Administration Office, Muang District, Chiang Rai Province,regarding the corporate governance of the
sale of alcohol around the educationalcentres, with reference to the Alcohol Control Act B.E. 2551. Thestudy
tool was developed based on the concept of good governance. The populations of thestudy were selected as
samples, and the researcherstudied thepolicy formation, ordering and controlling of alcohol sales. Statistics
used for dataanalyses were frequency, percentage and mean
Results revealed that authorities of the sub-district administrative organization, according to The
Alcohol Control Act B.E. 2551, acknowledge of Thasud sub-district administrative organization members and
officials were at moderate levels in all aspects. While, acknowledge of people, educational staffs and students
who inhabit Thasud sub-district were at lows levels in all aspects. For opinions of responsible sub-district
administrative organization members and officials were at moderate levels in all aspects. While, opinions of
responsible people, educational staffs and students who inhabit Thasud area in the sub-district administrative
organization were at low levels in all aspects. Opinions of responsible sub-district members and officials,
people, educational staffs and students who inhabit Thasud sub-district, and who are responsible for sub-district
administrative organization, were at moderate to low levels in all respects. Moreover, opinions of the
performance of sub-district members and officials in the sub-district administrative organization were at
moderate levels in all aspects. However, a study of opinions of the performance of people, educational staffs
and students who inhabit Thasud sub-district in the sub-district administrative organization, were at low levels
in most aspects. The results of the study of these socially important topics can also be considered as guidelines
for the formation of regulations for controlling alcohol dealers, and can influence the rules, announcements and
regulations of the sub-district administrative organization or local administrative organization