working with Samsung depends on the specific type of supplier. Businesses supplying general parts and components do not yield substantial bargaining power due to the importance of Samsung’s order volume and its ability to negotiate prices. However, one particular supplier, Google exercises an immense bargaining power as the supplier of Android platform due to the lack of alternative platforms available to Samsung.
Samsung Electronics duly recognizes the importance of developing strategic cooperation with suppliers and about 72.7% of total economic value was shared with suppliers in 2014.[2] Moreover, Samsung maintains an extensive communication with its suppliers within the scope of various programs and initiatives such as Shared Growth Day, Supplier Dialogue Fair, Hot Line and informal meetings with suppliers