In summary, ethical cultures are built through both strong ethical leadership
and administrative tools that reinforce and govern ethical behavior in
organizations. Building an ethical culture motivates employees to behave
ethically and responsibly from the inside out, rather than relying strictly on
laws that motivate behavior from the outside in.8 There are many potential
payoffs to organizations that act and behave in an ethical manner. A sample of
the potentialpayoffs appears in figure 7.1