A pet toy is provided including a forward portion simulating the head and front legs of a dog, a rear portion simulating the rear and hind legs of a dog and an elongated, substantially cylindrical body portion connecting the forward portion and the rear portion. The body portion has an exterior plush-like fabric material covering. The toy includes squeeze actuated sound generating means in the form of first and second sound generators. One of the sound generators is situated within the forward portion. The other sound generator is located proximate the rear portion.