The vision of Destination Spain endorsed by the PNIT has the following features:
Leader destination with international projection, ensuring that the client
understands what makes Spain stand out from other countries.
Economically, socially and environmentally sustainable, generating sufficient
returns for keeping up a high added value; generating quality jobs and making a
responsible use of natural resources.
With economically profitable destinations, thereby encouraging both public and
private investment to develop Spain’s competitive model.
Efficient in its business model, a worldwide benchmark in terms of management
and profitability.
An excellent talent level, as the basis for management of both destinations and
tourism firms and as seedbed for innovative entrepreneurship.
Internet savvy to maximise the benefits of information and communication
technologies as a continual transformation vector of the tourism sector.
Collaborative between the public, private sector and the other tourism social
stakeholders and organisations, for defining strategies and joint actions to
improve the value of Spain’s tourism for its clients.