The author suggests that India would benefit from approaching the issue of using
ICT in agricultural and rural development by focusing on providing broadband
connectivity and a content centric development approach. Sustainable ICT enabled
projects for rural development, which includes not only agricultural but health, education
and other information services will piggy-back both e-governance and private sector
agricultural marketing initiatives. For this, there will be a significant need for
restructuring agricultural and rural development institutions and organizations so that
they can generate useful and relevant content and partner with the public, private and
community sectors to deliver it to rural communities.