One company has attempted to leverage the attractive features of a virtual world interface and tailor its offering to businesses specifically for meetings, web conferences, training, and enterprise collaboration applications.VenueGen offers a social enterprise application using a virtual world interface.They distinguish themselves from Second Life with a focus on business customers and a clear attempt to disassociate from the role playing and gaming culture of Second Life.VenueGen offers virtual online meeting spaces that range from small intimate conference rooms, to professional-looking training centers and large auditoriums.VenueGen offers simpler avatar controls and generally places fewer demands on users’ computing equipment.This is important because most businesses do not invest heavily in computer hardware associated with gaming,for instance,powerful graphic cards,fast CPU units, and so on.With the increasing availability of social video tools like Skype and the GoogleHangouts app,it is unclear if virtual worlds will ever break out of their gaming and role playing space and be taken seriously as a platform for enterprise and eCommerce applications.